JAM Research

Understanding tomorrow's consumer.

JAM Research specializes in high quality, thoughtful media and marketing research to support the growth of audiences and to gain insight into the members of organizations. 

Jay Mattlin

Jay Mattlin

JAM Research LLC is led by Jay Mattlin (https://www.linkedin.com/in/jaymattlin1), a market researcher with extensive experience in designing and managing market research studies, data analysis, and drawing out valuable insights from market research data.  His career spans blue chip client companies (Time Inc. NBC, and AOL), industry-leading market research suppliers (Gallup, Knowledge Networks and GfK MRI), and an academic research institute.   He has led research across a wide range of subjects, from the interests of Fortune Magazine subscribers to the perceptions of AIDS among owners of Philadelphia businesses to the drivers of viewing of NBC Nightly News to the moviegoing plans of Moviefone callers.  Jay presented research papers at numerous industry conferences that have  won awards and guest-lectured in courses at the Annenberg School of Communications and Harvard’s Kennedy School of Government.  He has been published in a wide variety of publications (academic journals, a Chinese advertising trade publication, a British advertising industry journal, and The Philadelphia Inquirer).  He is a co-inventor on three issued US patents for methods of media exposure.  His Master’s Degree is from the University of Michigan in Applied Social Research, a program founded by a recent Executive Director of the US Census Bureau.  His undergraduate degree is from Harvard.